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Join us, help us Shape a Positive Future For Fashion, and get great rewards: consulting and training sessions, SANE-certified products, or an exclusive seat on our board of Advisory.

“Fashion is not something that exists in clothes only. Fashion has to do with ideas, the way we live, what is happening.”

Coco Chanel

OUR PURPOSE

We believe in the magic of fashion: to express ourselves and our vision of the world. The fashion industry, however, has become “insane”: too fast, too cheap, too toxic.

Fashion is the second most polluting industry in the world. It is infamous for human rights abuses. Over 60% of our clothes contain harmful chemical substances.

SANE certification is here to prove that beauty doesn’t need the beast.

Our Mission

SANE is a holistic certification for sustainable fashion products.
We guarantee that products certified by SANE are made with equal respect for the

- ENVIRONMENT
- WORKER’S RIGHTS
- CONSUMERS’ HEALTH

Our Benefits

SANE certification offers guidance and shows attitude.
We enable CONSUMERS to instantly recognize ethically made products – and show their positive engagement to the world;
As well as conscious FASHION BRANDS to credibly communicate their commitment to a brighter future – in a desirable way.

Our Difference

SANE certification doesn’t single out the planet, the people, or consumer safety: SANE STANDARD protects them all.

SANE enables brands to make this holistic approach visible by displaying our iconic logo on certified products.

Sane Standard

SANE STANDARD is a set of requirements and characteristics that a product needs to fulfill in order to be certified.

ENVIRONMENTAL
REQUIREMENTS

Nobody wants their favourite clothes to harm the planet.
Therefore, only products with the lowest environmental impact can be certified by SANE. That means:
- Less WATER POLLUTION
- More SUSTAINABLE MATERIALS
- Less CO2 EMISSIONS
- More RECYCLING
SOCIAL
REQUIREMENTS

Nobody wants workers to suffer while making a beautiful outfit. SANE guarantees decent working conditions and the payment of a living wage. That means:
- More HUMANITY
- Less EXPLOITATION
- More RIGHTS
- Less POVERTY
CONSUMER SAFETY
REQUIREMENTS

Nobody wants to be harmed by the clothes that make them look their best. To obtain the SANE certification, products must be free of toxic substances. That means:
- Less CHEMICALS
- More CONTROL
- Less TOXICITY
- More SAFETY