“FASHION IS NOT SOMETHING THAT EXISTS IN CLOTHES ONLY. FASHION HAS TO DO WITH IDEAS, THE WAY WE LIVE, WHAT IS HAPPENING.”
COCO CHANEL
We believe in the magic of fashion: to express ourselves and our vision of the world. The fashion industry, however, has become “insane”: too fast, too cheap, too toxic.
Fashion is the second most polluting industry in the world. It is infamous for human rights abuses. Over 60% of our clothes contain harmful chemical substances.
SANE certification is here to prove that beauty doesn’t need the beast.
SANE is a holistic certification for sustainable fashion products. We guarantee that products certified by SANE are made with equal respect for the
SANE certification offers guidance and shows attitude.
We enable CONSUMERS to instantly recognize ethically made products and show their positive engagement to the world.
We also enable conscious FASHION BRANDS to credibly communicate their commitment to a brighter future in a desirable way.
SANE certification doesn’t single out the planet, the people, or consumer safety: SANE STANDARD protects them all.
SANE enables brands to make this holistic approach visible by displaying our iconic logo on certified products.
SANE STANDARD is a set of requirements and characteristics that a product needs to fulfill in order to be certified.
Find here all products certified SANE, where to buy them, where and how they have been made.